Don't Be Held Hostage! Kill Your Web Designer
Don't Be Held Hostage! Kill Your Web
Designer
By Tom
Antion
No,
I'm not suggesting that you yank out an AK-47 and blow your Web
designer's life away. I'm using "kill" here in the same sense as you
might say "kill the lights" or "use the kill switch." Turn off your Web
designer's money-wasting flood of hostage-taking tactics.
If you
read this article and can honestly say that your Web designer doesn't
engage in these practices, by all means keep them around! There are,
Heaven knows, precious few such designers around. But if you're like
most of us, at least a few of these behaviors are likely to sound all
too familiar. In that case, it's your duty to turn off your Web
designer's money spigot and find someone else (or learn to do this
stuff yourself; it's not that hard).
Any semi-literate
eight-year-old can design a Web site. Just look around the Web and
you'll conclude that it is being designed largely, if not entirely, by
semi-literate eight-year-olds. That does not mean that these people can
design a useful and successful small-business Web site,
though.
Ask yourself this simple question. Can you or someone on
your staff easily add navigation buttons and pages to your site
and update the contents of existing pages? If your answer is
"No," then your Web designer is holding you hostage and you should
kill him or her. Period.
Why shouldn't you let the Web design
"expert" handle such things? Simple. You can't afford to find your
business stymied while you wait for someone else, whose agenda isn't
the same as yours, to find the time and inclination to fix a problem.
Whether it's a typo or a product price change or a color switch or a
new product you want to add to your catalog, you need to be able to
control when and how these changes happen.
You need tremendous
speed if you're going to gain and maintain a tremendous marketing edge
on the Internet. Every minute your site is inaccurate or incomplete or
non-functional, it costs you money and market share. Web designers
almost certainly have another agenda. They want to work on cool
projects that pay short-term cash. You've already paid them and nobody
likes to do routine maintenance work on a site. So you go to the back
of the line, the bottom of the compost heap to rot while your
competitors, who know how to manage their Web designers, beat the crap
out of you in the marketplace.
Don't let this happen to you.
Insist that you or someone on your team be taught how to make basic
site changes and that you have all the necessary login names and
passwords to get at the site to make the changes. If your designer
balks at this request, kill him or her.
It's your site and it's
absolutely crucial to your business. Take charge of
it.
About the author
Tom Antion is an
Internet Marketing expert who really makes money on the Internet . . .
he's not giving a book report. Tom is the founder of the infamous
"ButtCamp" seminars where you learn to make money sitting at home on
your rear end. Contact him at tom@antion.com or visit http://www.GreatInternetMarketing.com
Copyright Tom Antion
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